Getty Images and Perplexity strike multi-year image partnership

Getty Images' multi-year image partnership with Perplexity, which grants Perplexity the rights to display Getty Images across its AI-powered search engine tools, enhances user experience and improves image attribution. This partnership is a significant development in the AI industry, as it demonstrates a commitment to high-quality visual content and proper attribution. For website owners, this partnership means that AI-powered search engine tools, such as those developed by Perplexity, will have access to a vast library of high-quality images from Getty Images. This could lead to an increase in AI bot traffic to websites that utilize Getty Images, as these bots will be able to retrieve and display images more efficiently. Website owners should be aware of the potential for increased bot traffic and ensure that their websites are optimized to handle this traffic, while also ensuring that their llms.txt files are up-to-date to manage AI bot interactions. To prepare for this development, website owners can take the following actionable steps: review and update their llms.txt files to ensure that AI-powered search engine tools, such as Perplexity, are properly configured; monitor their website's traffic and analytics to detect any changes in AI bot traffic; and consider optimizing their website's image attribution and licensing to ensure compliance with Getty Images' terms and conditions.