Give Google the boot by building your own search engine

Marlin's launch of a customizable search engine platform, allowing users to build their own search engine with just $10 and 1GB of storage space, marks a significant shift in the way individuals interact with online content. This development means that website owners may see a decrease in traffic from traditional search engines like Google, as users increasingly turn to customized search engines that prioritize specific areas of the web. Website owners who rely heavily on search engine optimization (SEO) may need to adapt their strategies to account for this potential shift in user behavior. To prepare for this change, website owners can take several steps: first, review their llms.txt files to ensure they are accurately tracking AI bot traffic from custom search engines like Marlin; second, consider optimizing their content for specific niches or topics that may be prioritized by these custom search engines; and third, monitor their website analytics to identify any changes in traffic patterns that may be related to the rise of custom search engines.