Google adds AI Skills to Chrome to help you save favorite workflows | TechCrunch

Google's addition of AI Skills to Chrome, letting users save and reuse AI prompts across websites, marks a significant enhancement to the browsing experience. This feature, which builds on Gemini's browser integration, allows users to streamline their workflow by saving favorite AI-powered actions. For website owners, this means that user behavior and interaction with their sites may become more efficient and automated, potentially leading to changes in traffic patterns and engagement metrics. As users save and reuse AI prompts, website owners may see an increase in AI bot traffic, which could impact their analytics and content optimization strategies. Website owners should be prepared to adapt to these changes and consider how they can leverage AI Skills to improve user experience on their sites. To prepare for this shift, website owners can take several steps: review their llms.txt files to ensure they are up-to-date and accurately reflecting their site's AI bot policies, monitor their site's traffic and engagement metrics to identify any changes resulting from AI Skills adoption, and consider optimizing their content to be more compatible with AI-powered workflows and prompts.