Google and Microsoft offer lucrative deals to promote AI, but even $500,000 won't sway some creators

Google and Microsoft's decision to offer lucrative deals of up to $500,000 to promote their AI products marks a significant investment in the marketing of artificial intelligence technologies. This move is likely to increase the online presence of AI-related content, potentially driving more AI bot traffic to websites that feature such content. For website owners, this means that the landscape of online content is about to shift, with more influencers and creators producing AI-focused material. This could lead to an influx of AI-generated traffic, which may be misidentified as human traffic, potentially skewing website analytics. Moreover, website owners may see an increase in AI-related comments, posts, or other engagement on their sites, which could require additional moderation efforts. To prepare for this shift, website owners can take several steps: first, review and update their llms.txt files to ensure they are accurately tracking AI bot traffic; second, implement AI-detection tools to identify and filter out AI-generated content; and third, consider revising their content policies to address the potential for AI-generated comments or posts, ensuring that their moderation strategies are equipped to handle the changing online landscape.