Google built a 99 dollar AI health coach. Whoop responded with real doctors.

Google's launch of a $9.99 per month AI health coach powered by Gemini, in conjunction with a $99 screenless fitness tracker, marks a significant foray into the health and wellness market. This move is likely to increase the presence of AI-powered health tools on the internet, potentially driving more AI bot traffic to websites related to fitness and health. For website owners, this means that they may see an uptick in traffic from AI-powered health tools, which could lead to increased engagement and potential revenue opportunities. However, it also raises concerns about the accuracy and reliability of AI-generated health advice, and the potential for misinformation to spread. Website owners in the health and wellness space will need to be vigilant about monitoring and managing AI bot traffic to ensure that it does not compromise the quality and credibility of their content. To prepare for this shift, website owners can take several steps: firstly, review and update their llms.txt files to ensure that they are accurately tracking and managing AI bot traffic; secondly, consider implementing measures to verify the accuracy and reliability of AI-generated health content on their sites; and thirdly, explore opportunities to partner with licensed clinicians and health experts to provide high-quality, human-generated content that can compete with AI-powered health tools.