Google Chrome tests Gemini-powered AI "Skills"

Google Chrome's testing of Gemini-powered AI "Skills" in Chrome, which will allow AI in Chrome to perform tasks automatically, marks a significant development in the browser's AI capabilities. This means that website owners can expect an increase in AI-driven traffic, as Gemini-powered "Skills" may interact with their websites in new and automated ways. Website owners should be prepared to handle potential changes in user behavior and engagement patterns, as well as monitor their site's performance and analytics to understand the impact of these AI-driven interactions. To prepare for this shift, website owners can take several steps: monitor their website's traffic and engagement metrics to identify potential AI-driven patterns, update their llms.txt files to reflect any changes in AI bot traffic, and review their content policies to ensure they are aligned with the evolving AI landscape and potential automated interactions with their site.