Google Gemini Gains Share As ChatGPT Declines In Similarweb Data via @sejournal, @MattGSouthern

Google's Gemini gaining share as ChatGPT declines in Similarweb's January Global AI Tracker, with Gemini reaching 21.5% of general AI chatbot site visits, marks a significant shift in the AI chatbot landscape. This shift means that website owners should be prepared to handle a potential increase in traffic from Google Gemini, potentially altering their AI bot tracking strategies to account for the growing presence of Gemini on their sites. As Gemini's share of AI chatbot site visits grows, website owners may need to reassess their content policies and ensure they are equipped to handle the unique characteristics of Gemini's AI interactions. To adapt to this change, website owners can take the following actionable steps: update their llms.txt files to include Google Gemini, monitor their site's traffic to identify trends and patterns in Gemini's interactions, and review their content policies to ensure they are aligned with the evolving AI chatbot landscape, particularly in regards to handling AI-generated content from Gemini and other chatbots.