Google GenTabs Uses AI to Create Apps From Your Open Browser Tabs

Google's introduction of GenTabs, a feature that utilizes Gemini 3 to create apps from open browser tabs, marks a significant advancement in AI-powered browsing experiences. This innovation allows users to transform their online activities into customizable apps, potentially revolutionizing the way people interact with websites and online services. For website owners, this development means that their online presence may soon be reimagined as app-like experiences, courtesy of Google's AI technology. As users create apps from their open browser tabs, website owners may see changes in how their content is consumed and interacted with. This could lead to new opportunities for engagement and conversion, but also raises questions about how website owners can optimize their content for these AI-generated apps. To prepare for this shift, website owners can take several steps: first, ensure their websites are optimized for mobile and app-like experiences, with clear, concise content and intuitive navigation. Second, monitor their website's traffic and engagement metrics to understand how GenTabs and similar AI-powered features may be impacting user behavior. Finally, consider updating their llms.txt files to account for the potential increase in AI-generated app traffic, ensuring that their website's content policies and guidelines are aligned with these new browsing experiences.