Google to offer free Gemini AI access to India's 505 million Reliance Jio users

Google's decision to offer free Gemini AI access to India's 505 million Reliance Jio users for 18 months marks a significant move to expand its AI services in the world's most populous nation. This development is likely to have a profound impact on website owners, particularly those with a significant user base in India. With over 500 million users gaining free access to Gemini AI, website owners can expect a surge in AI-powered traffic, potentially altering their website's engagement metrics and content consumption patterns. As a result, website owners must be prepared to adapt their content strategies and user experience to accommodate the growing influence of AI-driven interactions. To navigate this shift, website owners can take the following actionable steps: monitor their website's traffic patterns for AI-generated requests, update their llms.txt files to reflect the increased AI traffic, and review their content policies to ensure they are aligned with the evolving AI landscape, particularly in regions with high Gemini AI adoption rates.