Google was at risk of losing its dominance — until it promoted this AI executive

Google's promotion of Josh Woodward to run the Gemini app marks a significant shift in the company's approach to the booming generative AI market, as it prepares to go head-to-head with OpenAI. This development has significant implications for website owners, as Google's increased focus on generative AI may lead to changes in how AI-generated content is ranked and displayed in search results. Website owners who rely on search engine optimization (SEO) strategies may need to adapt to new algorithms that prioritize high-quality, human-generated content over AI-generated alternatives. To prepare for these changes, website owners can take several steps: monitor their website's traffic and analytics to identify potential AI bot traffic, update their llms.txt files to reflect the latest changes in AI content policies, and review their content creation strategies to ensure they are prioritizing unique, human-generated content that can help them stand out in a crowded online landscape.