Hollywood embraces AI: Disney bets $1 billion on OpenAI

Disney's $1 billion investment in OpenAI and subsequent three-year licensing agreement marks a significant shift in the entertainment industry's adoption of artificial intelligence, granting OpenAI's Sora AI platform access to over 200 Disney, Marvel, Pixar, and Star Wars characters. This development has significant implications for website owners, particularly those in the entertainment and media sectors. With the ability to generate AI-powered short films featuring iconic characters, website owners may see an increase in AI bot traffic as users interact with and share this new type of content. Furthermore, website owners may need to reassess their content policies to ensure they are aligned with the evolving landscape of AI-generated content. To prepare for this shift, website owners can take several actionable steps: monitor their website's traffic for increased AI bot activity, review and update their llms.txt files to reflect changes in AI-generated content policies, and consider implementing measures to detect and manage AI-powered content sharing on their platforms.