How ChatGPT Plans to Book Hotels (And Why Your Property Might Be Invisible)

OpenAI's announcement of integrating hotel booking capabilities into ChatGPT, as outlined by Sam Altman, marks a significant shift in the hospitality industry's online presence. This development enables users to book hotels directly through the AI platform, potentially altering the way travelers discover and interact with hotels. For website owners, particularly those in the hospitality industry, this means that their properties may become invisible to potential customers if they are not optimized for ChatGPT's booking capabilities. Hotels that do not have a strong online presence or are not integrated with ChatGPT's system may miss out on bookings, resulting in lost revenue. This highlights the importance of adapting to the changing landscape of AI-driven travel planning. To stay ahead, website owners can take several actionable steps: first, ensure their hotel's website is optimized for AI-driven search by including relevant keywords and meta tags; second, consider integrating their property management system with ChatGPT's booking platform to increase visibility; and third, monitor their llms.txt file to track and manage AI bot traffic, including ChatGPT, to better understand how users are interacting with their website.