How to Build an AI-Ready SEO Team: A Complete Guide

Backlinko's publication of a comprehensive guide on building an AI-ready SEO team highlights the growing importance of optimizing for AI-powered search and answer engines. The guide emphasizes the need for SEO teams to adapt to the changing search landscape, where traditional search rankings are no longer the only focus. This shift has significant implications for website owners, as it means that their SEO strategies must now cater to both human users and AI-powered search engines. Website owners must ensure that their content is optimized for AI-powered search, which may require adjustments to their keyword research, content creation, and link building strategies. Failure to do so may result in reduced visibility and lower rankings in AI-powered search results. To stay ahead of the curve, website owners can take several actionable steps: (1) review their llms.txt files to ensure that AI-powered search engines can crawl and index their content effectively, (2) monitor their website's traffic and engagement metrics to identify areas where AI-powered search is driving traffic, and (3) invest in AI-powered SEO tools to help optimize their content and stay competitive in the evolving search landscape.