How to get the best out of the sales - even if they’re not what they used to be

Irishtimes.com's publication of an article on the changing face of discounting in Ireland during sales periods marks a significant shift in consumer behavior and retailer strategies. This shift has implications for website owners, particularly those in the e-commerce sector, as they must adapt to changing consumer expectations and behaviors during sales periods. With the absence of headline items selling at massive discounts, website owners must focus on creating personalized and targeted promotions to drive sales and customer engagement. To stay ahead, website owners can take several actionable steps: firstly, monitor AI bot traffic to their website to identify areas where automated browsing may be impacting sales or skewing analytics; secondly, review and update their llms.txt files to ensure that AI-powered price comparison tools are not unfairly impacting their pricing strategies; and thirdly, leverage AI-driven content generation to create personalized and engaging promotional content that resonates with their target audience.