How to get your website indexed by ChatGPT [2026]

Hubspot's publication of a guide on getting indexed by ChatGPT highlights the importance of distinguishing between "getting indexed by" and "showing up in" ChatGPT. This clarification is crucial, as it underscores the difference between merely appearing in ChatGPT's search results and being fully integrated into its knowledge base. For website owners, this means that simply being mentioned or referenced by ChatGPT is not enough; to truly maximize their online presence, they need to ensure that their website is properly indexed by the AI model. This can have significant implications for their website's visibility, credibility, and ultimately, their bottom line. By getting indexed by ChatGPT, website owners can increase their chances of being cited as a source, driving more traffic to their site, and establishing themselves as authorities in their industry. To take advantage of this opportunity, website owners should follow Hubspot's guide and prioritize technical SEO, focus on creating high-quality, informative content, and regularly update their llms.txt file to ensure that ChatGPT's crawlers can easily access and index their site. Additionally, they should monitor their website's traffic and engagement metrics to track the impact of ChatGPT indexing on their online presence. By doing so, they can optimize their website for ChatGPT and other AI models, staying ahead of the curve in the rapidly evolving landscape of AI-driven search.