I Put Microsoft's AI Browser to the Test. Here's What Actually Works

Microsoft's launch of Copilot Mode in Edge, which includes AI-powered features such as booking dinner and summarizing tabs, marks a significant step towards integrating AI into web browsing. This development means that website owners need to consider how AI-powered browsers like Microsoft Edge will interact with their sites, potentially changing how users navigate and consume content. With features like tab summarization, website owners may see changes in user engagement patterns, such as reduced time spent on individual pages or altered click-through rates. To prepare for this shift, website owners can take several steps: monitor their site's traffic and engagement metrics to identify any changes that may be attributed to AI-powered browsers, update their llms.txt files to ensure that AI bots can properly crawl and index their content, and optimize their website's structure and content to be more compatible with AI-powered features like tab summarization.