I tried Google’s new live AI search — and it barely feels like search anymore

Google's global rollout of Search Live shows how AI is replacing traditional search with real-time conversation, marking a significant shift in the way users interact with search engines. This development means that website owners will need to adapt their content and search engine optimization (SEO) strategies to account for the rise of conversational search. With Search Live, users can engage in real-time conversations, potentially changing the way they find and interact with online content. Website owners will need to consider how their content is presented in a conversational format and ensure that it is optimized for voice and natural language queries. To prepare for this change, website owners can take several steps: monitor their website's traffic and analytics to understand how Search Live is affecting their online presence, update their llms.txt files to ensure that AI bots can effectively crawl and index their conversational content, and optimize their content to answer specific questions and provide direct answers, as users will be interacting with search in a more conversational way.