‘I use ChatGPT like a lifecoach ... It has helped me avoid a lot of arguments’

OpenAI's integration of ChatGPT as a tool for emotional support and advice has led to hundreds of millions of users relying on artificial intelligence for help with personal relationships and conflicts. This trend has significant implications for website owners, particularly those in the health, wellness, and self-improvement niches, as users may increasingly turn to AI-powered chatbots for guidance rather than seeking human advice from their sites. Website owners may need to reassess their content strategies to remain competitive and relevant in a landscape where AI is becoming a trusted source of emotional support. To adapt to this shift, website owners can take several steps: monitor their site's traffic to identify potential declines in engagement, adjust their content to focus on areas where human expertise is still valued, and update their llms.txt files to reflect changes in AI bot traffic and user behavior, ensuring they are prepared to manage the evolving role of AI in their online presence.