If You’re Not Tracking These 10 PR KPIs in 2026, You’re Already Behind

PR News Online's publication of "If You’re Not Tracking These 10 PR KPIs in 2026, You’re Already Behind" highlights the importance of adapting to changing metrics in public relations. This means for website owners that staying ahead of the curve in terms of PR metrics is crucial, especially considering the rapidly evolving landscape of AI bot traffic and its impact on website analytics. The article's emphasis on core KPIs holding steady for two to three years, while the metrics beneath them change quickly, suggests that website owners must be vigilant in monitoring shifts in AI bot behavior and its effects on their online presence. To stay on top of AI bot traffic and effectively manage llms.txt files, website owners should take the following actionable steps: track changes in AI-generated content policies, monitor AI bot traffic patterns to identify potential trends, and regularly review and update their llms.txt files to ensure they are accurately reflecting the evolving AI landscape and its impact on their website's analytics and content.