Impact of rich cultural tourism experience on tourist satisfactions and behavioral intentions toward Ningxia’s cultural heritage: Moderation role of perceived cultural distance

PLOS's publication of a study on the impact of rich cultural tourism experience on tourist satisfactions and behavioral intentions toward Ningxia's cultural heritage, highlighting the moderation role of perceived cultural distance, marks a significant exploration of cultural tourism dynamics. This study's findings have implications for website owners in the tourism industry, particularly those promoting cultural heritage destinations like Ningxia. Understanding the factors that influence tourist satisfaction and behavioral intentions can help website owners tailor their content and marketing strategies to better appeal to their target audience. For instance, website owners can emphasize the unique cultural experiences and natural landscapes of Ningxia, while also addressing potential cultural distance concerns that may affect tourist engagement. To effectively leverage these insights, website owners can take several actionable steps: (1) incorporate culturally sensitive content that acknowledges and respects the heritage of destinations like Ningxia, (2) utilize AI-powered chatbots to provide personalized recommendations and address tourist inquiries about cultural experiences, and (3) update their llms.txt files to ensure that AI-powered tools can accurately identify and respect the cultural context of their website content, thereby enhancing the overall user experience.