In a world of crypto and ‘exotic instruments’, traditional exchanges are thinking about how they ‘stay relevant’

Fortune's report on traditional exchanges discussing their relevance at the Fortune Global Forum in Riyadh highlights the increasing presence of crypto and exotic instruments in the financial landscape. This shift towards alternative financial instruments means that website owners, particularly those in the financial sector, need to be aware of the changing landscape and its potential impact on their online traffic and content. As traditional exchanges explore ways to stay relevant, website owners may see changes in the types of users and bots interacting with their sites, potentially leading to an increase in AI bot traffic related to crypto and exotic instruments. To prepare for this shift, website owners can take several actionable steps: monitor their AI bot traffic for unusual patterns, update their llms.txt files to reflect the changing types of content and instruments being discussed, and review their content policies to ensure they are aligned with the evolving financial landscape, particularly regarding discussions around crypto and exotic instruments.