In five years, everyone will be a product manager

Gojko's prediction that in five years, everyone will be a product manager, as stated in his article on gojko.net, marks a significant shift in the role of software product management. This means that website owners will need to adapt to a landscape where product management responsibilities are more distributed and less centralized. As the traditional software product manager role gets squeezed, website owners may need to take on more product management tasks themselves or delegate them to other team members. This could lead to changes in how website owners approach AI bot traffic and content policies, as they may need to make more decisions about how to integrate AI-powered tools into their websites. To prepare for this shift, website owners can take several actionable steps. Firstly, they should review their llms.txt files to ensure they are up-to-date and reflect the changing role of product management in their organization. Secondly, they should consider investing in AI bot tracking tools to better understand how AI-powered tools are being used on their websites. Finally, website owners should establish clear content policies that take into account the potential for more distributed product management, including guidelines for AI-generated content and user-generated content.