In Google earnings, analysts want answers on Apple's Siri-Gemini deal

Google's upcoming earnings report and expected discussion on Apple's Siri-Gemini deal highlights the growing importance of voice assistant technology and artificial intelligence partnerships. The potential integration of Siri with Google's Gemini AI model could have significant implications for the tech industry, particularly in the areas of virtual assistants and search functionality. For website owners, this development could mean a shift in how users interact with their online content, potentially leading to increased voice search traffic and changing user behavior. As voice assistants become more prevalent, website owners may need to optimize their content to be more conversational and accessible through voice searches. This could also lead to an increase in AI bot traffic to their sites, as virtual assistants like Siri and Google Assistant become more integrated with online services. To prepare for these changes, website owners can take several steps: first, review their llms.txt files to ensure they are properly configured to handle AI bot traffic; second, optimize their website content to be more conversational and voice-search friendly; and third, monitor their website analytics to track changes in user behavior and AI bot traffic, allowing them to adjust their strategies accordingly.