Included Health is launching an AI personal health assistant that'll face off with Big Tech from Verily to OpenAI

Included Health's launch of an AI personal health assistant that will compete with Big Tech's health AI projects from heavyweights like Alphabet and OpenAI marks a significant entry into the digital health market. This development means that website owners in the health and wellness space will need to be prepared for an influx of AI-generated traffic and potential interactions with these new health assistants. As AI personal health assistants become more prevalent, website owners may see an increase in bot traffic, which could impact their analytics and user experience. To prepare for this shift, website owners should prioritize AI bot tracking and management. Actionable tips include: reviewing and updating llms.txt files to ensure accurate tracking of AI-generated traffic, monitoring website analytics for unusual patterns that may indicate AI bot activity, and considering the implementation of AI-specific content policies to ensure compliance with emerging health AI regulations.