Knower Tech hires Prebid’s Racic to helm a new data curation offering for buy and sell sides

Knower Tech's hiring of Prebid's Racic to helm a new data curation offering for buy and sell sides marks a significant expansion of the company's capabilities in AI-powered data tools. This development has important implications for website owners, as it suggests that Knower Tech is poised to offer more sophisticated and integrated data solutions for agencies and in-house marketing teams. With Racic at the helm, the company's new data vertical is likely to provide more effective tools for managing and optimizing online advertising campaigns, which could lead to increased competition for website owners' ad inventory. To prepare for this shift, website owners should consider tracking AI-powered ad buying activity on their sites more closely, using tools like llms.txt to manage and optimize their ad traffic. Additionally, they may want to review their current data partnerships and consider integrating with Knower Tech's new offering to stay ahead of the curve. By taking proactive steps to understand and adapt to these changes, website owners can position themselves for success in a rapidly evolving online advertising landscape.