Koah Raises $20.5M to Build a AdSense for AI as Chatbots Scutter for Revenue

Original Article Summary
The two-sided marketplace connects AI apps with advertisers, betting that native ads–not subscriptions– will fund generative AI’s future.
Read full article at Adweek✨Our Analysis
Koah's raise of $20.5M to build an AdSense for AI marks a significant investment in the future of generative AI revenue streams, specifically targeting chatbots like ChatGPT. This funding will be used to develop a two-sided marketplace that connects AI apps with advertisers, potentially changing the way AI-generated content is monetized. For website owners, this means that they can expect to see more AI-powered ads integrated into their platforms, potentially increasing revenue streams. As Koah's platform grows, website owners may have new opportunities to partner with AI apps and advertisers, increasing their exposure to native ads. This could also lead to an increase in AI bot traffic to their sites, as chatbots like ChatGPT become more prevalent and seek to engage with users in a more targeted and monetized way. To prepare for this shift, website owners should consider updating their llms.txt files to account for the potential influx of AI bot traffic. Additionally, they should monitor their website analytics to track changes in user engagement and ad revenue, and explore partnerships with AI apps and advertisers to stay ahead of the curve. By doing so, website owners can ensure they are well-positioned to take advantage of the emerging AdSense for AI landscape.
Related Topics
Track AI Bots on Your Website
See which AI crawlers like ChatGPT, Claude, and Gemini are visiting your site. Get real-time analytics and actionable insights.
Start Tracking Free →

