Mador – Check if AI assistants name your business and get named

Mador's launch of a service that checks if AI assistants are naming your business—and even offers to get your brand named by those assistants—introduces a new way for companies to monitor how generative AI references them online. For website owners, this means AI‑driven traffic could now include queries where virtual assistants like Siri, Alexa, or ChatGPT mention your brand in responses. Such mentions can drive referral clicks, affect SEO, and potentially expose you to brand‑misuse if the AI generates inaccurate or outdated information. Understanding which assistants are naming your site helps you gauge the quality and relevance of AI‑sourced referrals and adjust content strategies accordingly. **Actionable tips:** 1. **Add a dedicated entry in your llms.txt** that lists the Mador verification endpoint, allowing compliant AI crawlers to confirm your brand’s preferred naming conventions. 2. **Set up real‑time alerts** via Mador’s API to flag any new AI‑generated mentions, then review the context and update your site’s FAQ or schema markup to ensure the information the assistants pull is accurate. 3. **Monitor bot traffic** in your analytics for referral sources from known AI assistants (e.g., “assistant.google.com” or “api.openai.com”) and segment this data to measure conversion rates versus traditional organic traffic.