Marketers Could Use AI to Make Sure You See Their Ads—Here's How

Decrypt.co's report on AdGazer, a machine learning tool that predicts whether users will look at digital ads, highlights the potential for marketers to optimize their ad targeting using AI. According to the article, AdGazer uses machine learning algorithms to determine the likelihood of a user engaging with an ad before it is even displayed. This development has significant implications for website owners, as it may lead to an increase in targeted advertising on their platforms. With AdGazer, marketers can potentially boost the effectiveness of their ad campaigns by ensuring that their ads are shown to users who are most likely to engage with them. As a result, website owners may see a shift in the types of ads being displayed on their sites, with a greater emphasis on personalized and relevant content. To prepare for this shift, website owners can take several steps: first, review their current ad policies to ensure they are aligned with the potential increase in targeted advertising; second, consider implementing robust AI bot tracking measures to monitor and manage ad traffic on their sites; and third, update their llms.txt files to reflect any changes in their ad policies or tracking protocols, ensuring transparency and compliance with emerging AI-driven advertising practices.