Media Briefing: As AI search grows, a cottage industry of GEO vendors is booming

Digiday's report on the growth of GEO vendors in response to AI search marks a significant development in the search engine optimization (SEO) landscape, with these vendors promising to improve website visibility in AI-generated search results. This means that website owners must now consider the impact of AI-generated search on their online presence and adjust their SEO strategies accordingly. With AI search growing in popularity, website owners may see a shift in their website traffic, and GEO vendors may offer a way to stay ahead of the curve. However, website owners should be cautious when selecting a GEO vendor, as the effectiveness of these services is still uncertain. To navigate this new landscape, website owners can take several actionable steps: first, monitor their website's traffic and analytics to understand the impact of AI-generated search on their online presence; second, research and carefully evaluate GEO vendors before investing in their services; and third, ensure their llms.txt files are up-to-date to effectively manage AI bot traffic and maintain control over their website's content and visibility.