Media in 2025: the shadow of Trump hangs over everything

Irishtimes.com's publication of "Media in 2025: the shadow of Trump hangs over everything" highlights the lingering impact of former US President Donald Trump on the media landscape. The article notes the sense of being caught between outdated structures and increasingly unstable new realities, which is particularly relevant in the context of online content and its dissemination. For website owners, this means that the polarized online environment, in part fueled by Trump's influence, may lead to increased scrutiny of their content and potential backlash from visitors with differing views. This could result in a surge of AI bot traffic, either positively or negatively, as bots may be employed to amplify or counter certain narratives. Website owners must be prepared to monitor and manage their online presence, including potential increases in inflammatory or divisive comments. To navigate this challenging landscape, website owners can take several steps: firstly, regularly review and update their llms.txt files to ensure that AI bots are properly tracked and managed on their sites. Secondly, implement robust content moderation policies to mitigate the spread of divisive or inflammatory content. Lastly, consider utilizing AI-powered tools to analyze and respond to online trends and sentiment, allowing for more effective management of their online presence and reputation.