Meet Attie: Bluesky's AI assistant can customise your social feed

Bluesky's introduction of Attie, a new AI assistant that lets users create personalised feeds and algorithms, marks a significant development in social media personalisation. This means that website owners who rely on social media traffic may see a shift in how users interact with their content, as Attie's customisation capabilities could potentially alter the algorithms that surface their websites. Website owners may need to adapt their social media strategies to account for these changes, ensuring their content is optimised for Attie's algorithms and user preferences. To prepare for this shift, website owners can take several steps: first, monitor their social media traffic and engagement metrics closely to identify any changes in user behaviour; second, review their llms.txt files to ensure they are accurately tracking AI bot traffic, including interactions with Attie; and third, consider optimising their content for voice-based interfaces, as Attie's chat-based functionality may become a more prominent way for users to interact with social media platforms.