Meta Launches $1.5 Million Competition For New Quest Apps & Significant Updates

Meta's launch of a $1.5 million competition for new Quest apps and significant updates marks a significant investment in the development of immersive experiences on its virtual reality platform. This move is likely to attract a surge of new developers to the Meta ecosystem, potentially leading to an increase in AI-powered Quest apps that may interact with websites in innovative ways. For website owners, this means that they may soon see a rise in AI bot traffic from Quest apps, which could impact their site's performance, security, and overall user experience. To prepare for this potential influx of AI bot traffic, website owners should take proactive steps to track and manage Quest app interactions with their sites. Actionable tips include: monitoring AI bot traffic patterns to identify Quest app-originated requests, updating llms.txt files to reflect new AI bot signatures, and implementing robust security measures to prevent potential AI-powered Quest app-based attacks.