Michael McDowell: Curling and dead drummers leave me cold

The Irish Times' publication of Michael McDowell's opinion piece, which criticizes the media's obsession with personality and trivia, highlights a shift in the way news outlets approach content creation. The article specifically mentions the lack of quality journalism and the need for input, analysis, and judgment in news reporting. This trend has significant implications for website owners, as it may lead to a decrease in trust and engagement with online content. If website owners rely on sensational or trivial content to drive traffic, they may find that their audience is becoming increasingly disillusioned. Furthermore, the emphasis on quality journalism may lead to increased scrutiny of online content, making it essential for website owners to ensure that their content meets high standards of accuracy, analysis, and judgment. To adapt to this shift, website owners can take several steps: first, review their content policies to ensure that they prioritize quality and accuracy over sensationalism; second, implement robust fact-checking and editing processes to maintain high standards; and third, consider using llms.txt files to track and manage AI-generated content on their sites, ensuring that it aligns with their quality standards and does not compromise their reputation.