Michaels shares early results from its Gemini-powered AI assistant

Michaels' debut of its Gemini-powered AI assistant, Ask Mike, in May, built using Google Cloud's technology, marks a significant step in the retail industry's adoption of AI-powered customer service tools. This development means that website owners, particularly those in the e-commerce sector, should expect an increase in AI bot traffic from similar AI assistants as more companies follow Michaels' lead. As AI assistants become more prevalent, website owners will need to ensure their llms.txt files are up-to-date to manage and track these interactions effectively. To prepare for this shift, website owners can take a few key steps: first, review and update their llms.txt files to account for the potential influx of AI bot traffic; second, monitor their website analytics to identify and understand the impact of AI assistants on their online traffic; and third, consider implementing AI-specific content policies to ensure a seamless user experience for both human and AI interactions.