Microsoft will finally let you turn off AI features in Bing

Microsoft's new browser extension and operator tag that let users turn off all AI features in Bing search results directly address the growing demand for non‑AI‑generated results. For website owners, this means a segment of Bing traffic will now be filtered through a “pure‑search” pipeline that excludes AI‑enhanced snippets and chat answers. Pages that rely on AI‑driven visibility—such as those optimized for Bing Chat or AI‑summarized content—may see a dip in impressions, while sites with clear, human‑written metadata and strong traditional SEO signals could capture the redirected users. Additionally, bots that mimic the new extension’s user‑agent may be flagged as “AI‑off” traffic, affecting analytics and ad attribution. **Actionable tips:** 1. Update your llms.txt file to declare a separate bot‑policy for the “BingAI‑Off” user‑agent, specifying that crawlers should still receive full HTML without AI‑generated overlays. 2. Deploy a server‑side script that detects the new operator tag (`?noai=1`) in query strings and serves a streamlined version of your pages, ensuring faster load times for AI‑off users. 3. Use llmscentral’s bot‑tracking dashboard to monitor spikes in traffic from the extension’s unique fingerprint, allowing you to adjust crawl budgets and content strategies in real time.