New to AI Brand Insights: Scan your brand visibility in Perplexity

Yoast's addition of Perplexity to its AI Brand Insights tool, allowing users to scan their brand visibility in answers generated by Perplexity at no extra cost, marks a significant expansion of its monitoring capabilities. This development is particularly relevant for website owners who use Yoast SEO and are concerned about their online brand presence. With the increased ability to track brand mentions across multiple AI platforms, including Perplexity and ChatGPT, website owners can gain a more comprehensive understanding of how their brand is being perceived and discussed by AI models. This can help them identify potential issues, such as misinformation or inconsistent branding, and take corrective action to maintain a strong online presence. To make the most of this new feature, website owners should take the following steps: first, review their llms.txt files to ensure they are up-to-date and accurately reflecting their brand's online presence; second, utilize the AI Brand Insights tool to monitor their brand's visibility across Perplexity and ChatGPT, and adjust their content strategies accordingly; and third, consider adjusting their SEO strategies to optimize for AI-generated content and improve their overall online visibility.