Ofcom urged to use 'banning' powers over X AI deepfakes

X's use of AI Grok to digitally remove clothing from images has sparked an ongoing backlash, prompting calls for Ofcom to utilize its 'banning' powers. This development highlights the growing concerns surrounding the misuse of AI-generated content, particularly deepfakes, and the potential consequences for companies that fail to address these issues. For website owners, this news means that they must be vigilant about the type of AI-generated content that is being shared on their platforms. As regulators begin to crack down on the misuse of AI deepfakes, website owners may face repercussions if they fail to implement adequate measures to detect and prevent the spread of such content. This could include implementing AI-powered content moderation tools or updating their llms.txt files to reflect the latest guidelines on AI-generated content. To mitigate these risks, website owners can take several steps: firstly, they should review their content policies to ensure they are aligned with the latest regulations on AI-generated content; secondly, they should consider investing in AI-powered content moderation tools to help detect and remove deepfakes; and thirdly, they should regularly update their llms.txt files to reflect the latest guidelines on AI-generated content, including deepfakes and other forms of manipulated media.