OpenAI, Google, Perplexity Roll Out Free AI Plans In India To Expand User Base

OpenAI's rollout of free AI plans in India, along with Google and Perplexity, marks a significant expansion of artificial intelligence tools in the country. This move is likely aimed at increasing their user base and gaining a competitive edge in the Indian market. For website owners, this development means a potential surge in AI bot traffic from India, as more users take advantage of free AI tools. This could lead to increased server loads, potential security concerns, and the need for more robust content moderation. Website owners may need to reassess their content policies and adjust their llms.txt files to account for the increased AI-generated traffic. To prepare for this shift, website owners can take several steps: monitor their website's traffic patterns closely to identify potential AI bot activity, update their llms.txt files to reflect the changing AI landscape, and consider implementing AI-specific security measures to protect against potential threats. Additionally, website owners can review their content policies to ensure they are aligned with the terms of service of the free AI tools being offered by OpenAI, Google, and Perplexity.