OpenAI launches Codex App to bring its coding models, which were used to build viral OpenClaw, to more users

OpenAI's launch of the Codex App to bring its coding models, which were used to build viral OpenClaw, to more users marks a significant expansion of its AI agent creation capabilities. This move is a direct response to Anthropic's launch of Claude Cowork, as both companies compete to provide the most accessible and powerful tools for building AI agents. For website owners, this means that the potential for AI-generated content and AI-powered interactions on their sites is increasing rapidly. As more users gain access to OpenAI's coding models through the Codex App, the likelihood of AI-generated traffic and content on their websites will also rise. Website owners should be prepared to adapt their content policies and AI bot tracking strategies to account for the growing presence of AI agents on their platforms. To stay ahead of this trend, website owners can take several actionable steps: first, review and update their llms.txt files to ensure they are accurately tracking and managing AI bot traffic; second, consider implementing AI-content detection tools to identify and moderate AI-generated content on their sites; and third, develop clear guidelines for users on the acceptable use of AI agents and generated content on their platforms.