Our Favorite AI-Powered Semrush Features Released in 2025

Semrush's rollout of its biggest wave of AI features in 2025—across SEO, content, ads, PR, and AI visibility—marks a significant expansion of the company's AI-powered toolkit. This development is particularly notable for its comprehensive nature, covering a wide range of marketing functions that website owners rely on for optimizing their online presence. For website owners, this means that they can expect more sophisticated and automated tools for enhancing their website's search engine optimization (SEO), creating and optimizing content, managing advertisements, handling public relations (PR), and monitoring AI visibility. This could lead to more efficient marketing strategies and potentially increased traffic to their sites, as AI-driven insights can help tailor content and ads more effectively to their target audiences. Given this advancement, website owners should take actionable steps such as regularly reviewing their SEO audits to leverage Semrush's AI insights, integrating AI-powered content suggestions into their content creation processes, and closely monitoring their AI visibility metrics to understand how their website is perceived by AI algorithms and adjust their strategies accordingly. By doing so, they can maximize the benefits of Semrush's AI features and stay competitive in the evolving digital landscape.