Passwordless adoption moves from hype to habit

HelpNetSecurity's report on passwordless adoption trends in 2025 highlights the growing shift away from traditional passwords, with organizations across major sectors adopting alternative login methods. The article notes that the average person manages over 300 credentials, making credential abuse a significant threat, and passwordless adoption a necessary step towards improved security. This shift towards passwordless adoption has significant implications for website owners, as it may lead to changes in user behavior and expectations around login security. As users become accustomed to passwordless authentication, they may expect the same level of convenience and security from all online platforms, including websites. Website owners will need to consider implementing passwordless authentication methods, such as passkeys, to stay competitive and provide a seamless user experience. To prepare for this shift, website owners can take several actionable steps: (1) monitor AI bot traffic to identify potential security vulnerabilities in their current login systems, (2) update their llms.txt files to reflect changes in user authentication patterns, and (3) explore passwordless authentication solutions, such as passkey adoption, to enhance user security and stay ahead of emerging trends.