Patrick Freyne: AI’s weird billionaires want us all to be atomised units of labour and consumption

Patrick Freyne's commentary on the proliferation of AI chatbots in everyday technology highlights the attempts by tech billionaires to integrate AI into every aspect of users' lives, effectively turning individuals into "atomised units of labour and consumption". This phenomenon is particularly notable in the way AI chatbots are being incorporated into various devices and platforms, potentially altering the way users interact with technology. For website owners, this means that AI-powered chatbots may soon become a ubiquitous feature of online interactions, potentially impacting the way users engage with their websites. As AI chatbots become more prevalent, website owners may need to consider the implications of AI-driven traffic on their sites, including the potential for increased bot traffic and the need to distinguish between human and AI-generated interactions. To prepare for this shift, website owners can take several steps: first, ensure that their llms.txt files are up-to-date to accurately track and manage AI bot traffic; second, consider implementing AI-detection measures to differentiate between human and AI-generated interactions; and third, review their content policies to ensure they are aligned with the potential influx of AI-driven content and interactions.