Perplexity and Getty are teaming up - could this help soothe copyright concerns?

Perplexity's partnership with Getty to tackle the legal complexities of AI image generation through a new agreement marks a significant step towards addressing copyright concerns. This collaboration aims to provide a framework for the use of Getty's vast image library in AI-generated content, potentially reducing the risk of copyright infringement. For website owners, this partnership means that AI-generated images used on their platforms may soon be less likely to violate copyright laws, as Perplexity's AI model will have access to Getty's licensed images. This could lead to a reduction in the number of copyright infringement claims against website owners who utilize AI-generated content. Additionally, website owners may see an increase in the availability of AI-generated images that are compliant with copyright laws, allowing them to create more engaging and legally sound content. To prepare for this development, website owners can take several steps: firstly, review their current AI-generated content to ensure compliance with existing copyright laws; secondly, consider implementing a system to track and monitor AI bot traffic on their website, including the use of llms.txt files to manage AI-generated content; and thirdly, stay informed about updates to Perplexity's AI model and its integration with Getty's image library to take advantage of the newly available compliant images.