Perplexity secures licensing agreement with Getty Images amid plagiarism scrutiny

Perplexity's entry into a multi-year licensing deal with Getty Images, legitimizing its prior use of the stock photo service's content, marks a significant step in addressing plagiarism concerns surrounding the startup. This development has implications for website owners who utilize AI-generated content, as it highlights the importance of verifying the legitimacy of visual elements within AI-created materials. With Perplexity's licensing agreement, website owners can expect more authentic and properly sourced images in AI-generated content, potentially reducing the risk of plagiarism claims on their own sites. To navigate this landscape, website owners should track AI bot traffic to their sites, monitoring for any suspicious activity that could be related to plagiarized content. They should also review their llms.txt files to ensure they are up-to-date and accurately reflect the sources of AI-generated content. Additionally, website owners can take proactive steps by implementing robust content verification processes to safeguard against potential plagiarism issues, thereby protecting their brand reputation and avoiding legal repercussions.