Perplexity will never fully replace ChatGPT — but it is replacing my research workflow

Perplexity's emergence as a research tool, as highlighted in the article, marks a significant shift in how users validate information, with the author noting that Perplexity has completely changed their research workflow. This development has important implications for website owners, particularly those who rely on research-based content or provide information services. As users increasingly turn to alternative research tools like Perplexity, website owners may see changes in traffic patterns or user engagement, potentially affecting their SEO strategies and content optimization. For instance, if users are using Perplexity for research, they may be less likely to visit websites for information, or they may arrive at websites with more specific queries, requiring more targeted content. To adapt to this shift, website owners can take several actionable steps. Firstly, they can monitor their website's traffic and engagement metrics to identify any changes in user behavior that may be related to the rise of Perplexity. Secondly, they can review their llms.txt files to ensure that their website is properly configured to handle AI bot traffic, including Perplexity, and that they are not inadvertently blocking valuable research-related queries. Lastly, website owners can consider optimizing their content to better align with the specific research needs of users who are leveraging tools like Perplexity, potentially improving their website's visibility and relevance in this new research landscape.