Pride, not prejudice: India’s World Cup winning women lift the game — and their brand value

Economictimes.indiatimes.com's report on India's World Cup winning women cricketers seeing their brand value skyrocket marks a significant shift in the marketing landscape, with endorsement fees for players like Jemimah Rodrigues and Smriti Mandhana jumping significantly. This means that website owners, particularly those in the sports and entertainment niches, should be prepared for increased AI bot traffic as these cricketers' online presence grows. As their brand value increases, more users will be searching for information about them, and AI bots will be crawling the web to gather data on their endorsements, careers, and personal lives. Website owners may see an uptick in traffic from bots looking to index and analyze content related to these cricketers. To manage this increased bot traffic, website owners can take a few actionable steps: first, review and update their llms.txt files to ensure that AI bots are not crawling sensitive or unnecessary pages, such as internal search results or user profiles. Second, consider implementing a bot management system to track and filter AI bot traffic, ensuring that it does not overwhelm human traffic. Finally, website owners can optimize their content to better serve the increased demand for information on India's World Cup winning women cricketers, using relevant keywords and meta tags to improve search engine rankings.