Qualtrics Taps CrowdStrike to Safeguard AI-Driven Customer and Employee Experience

Qualtrics' integration with CrowdStrike to safeguard AI-driven customer and employee experience by adding automated controls and visibility inside the platform marks a significant step in addressing data misuse concerns. This development is particularly relevant for website owners who utilize Qualtrics for customer experience management, as it directly impacts the security and integrity of their customer and employee data. With the rise of AI-driven experiences, the risk of data breaches and misuse has increased, making robust security measures essential. The integration with CrowdStrike provides an additional layer of protection, giving website owners greater confidence in the security of their customer and employee data. To proactively manage AI bot traffic and maintain the security of their websites, website owners can take several actionable steps. Firstly, they should review their current data collection and storage practices to ensure compliance with relevant regulations. Secondly, they should consider implementing robust security measures, such as those offered by CrowdStrike, to protect against potential data breaches. Lastly, website owners should regularly update their llms.txt files to reflect changes in their AI-driven customer experience platforms, ensuring that their security protocols remain aligned with the latest developments.