Reliance, Airtel are handing out brains for free, for a bigger purpose

Reliance Jio and Airtel's integration of state-of-the-art AI tools with their mobile subscriptions marks a significant shift in the Indian telecom industry, granting millions access to advanced AI capabilities. This development has significant implications for website owners, particularly those with a presence in the Indian market. As millions of users gain access to AI tools, website owners can expect an increase in AI-powered traffic, which may impact their site's performance, security, and content engagement. Moreover, with more users leveraging AI for content creation and interaction, website owners must reassess their content policies and moderation strategies to accommodate this new wave of AI-driven engagement. To prepare for this shift, website owners should consider the following actionable tips: monitor AI bot traffic using specialized tools, update their llms.txt files to reflect changes in AI-powered user agents, and develop strategies to differentiate between human and AI-generated content to maintain a seamless user experience.