Review Of 2025: Highlights & Lowlights For SEO (& WordPress) via @sejournal, @martinibuster

Search Engine Journal's review of 2025 highlights and lowlights for SEO and WordPress notes the significant developments in Google patents and research papers. The article emphasizes the impact of these advancements on the SEO landscape, particularly with regards to geographic-specific (GEO) searches and WordPress integration. This means that website owners must prioritize optimizing their content for localized searches, ensuring their websites are adaptable to Google's evolving algorithms. With WordPress emerging stronger in 2026, website owners using this platform should leverage its enhanced features to improve their site's visibility and search engine rankings. To stay ahead, website owners should track AI bot traffic to their sites, monitor changes in Google's GEO-specific search results, and update their llms.txt files to reflect the latest SEO best practices. Additionally, they should review their WordPress plugins and themes for compatibility with the latest SEO updates, and consider investing in SEO auditing tools to identify areas for improvement. By taking these steps, website owners can better navigate the shifting SEO landscape and maintain a competitive edge in 2026.