Samsung is adding Perplexity to Galaxy AI

Samsung's integration of Perplexity into Galaxy AI, allowing users to summon the AI by saying "hey, Plex," marks a significant expansion of the company's virtual assistant capabilities. This move is part of Samsung's broader strategy to create a "multi-agent ecosystem," where users can interact with multiple AI agents, including Bixby and Gemini, to access a wide range of features and services. For website owners, this development means that they may soon see an increase in AI bot traffic from Samsung devices, as users take advantage of Perplexity's capabilities to search, discover, and interact with online content. Website owners should be prepared to handle this potential surge in AI-driven traffic, ensuring that their sites are optimized for AI bot crawling and indexing. To prepare for this change, website owners can take several steps: first, review and update their llms.txt files to ensure that they are properly configured to handle AI bot traffic from Samsung devices; second, monitor their site's traffic patterns and adjust their content and SEO strategies accordingly; and third, consider implementing AI-specific analytics tools to better understand and optimize their site's performance for AI-driven visitors.